Exploring the Cultural Significance of Billboards in California

Billboards promoting movies “for your consideration” take over Los Angeles freeways every award season, while San Francisco’s drivers are inundated with tech jargon. But billboards do more than promote the industries that power our economy. Up and down California, they serve as cultural touchstones, calls to action and reflections of local values and beliefs. We talk about California’s unique culture and history with billboards. What’s a billboard you remember?

Guests:

Wendy Liu, author, writes about billboards for Bay Area Current

Catherine Gudis, professor in the departments of History and Society, Environment, and Health Equity, University of California, Riverside

Matt Stevens, arts and culture reporter, New York Times

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