Introduction

Nol ridder is an associate creative director at ad agency gyco. His job was to help them figure out a clever, not painfully boring way to explain how simple it was for people to sign up for their insurance on line. Nol loved the way it contrasted two very different elements that shouldn't have gone together. He's seen about a million of these adds at this point. These addrown all the time. And if you watch bravo, every single commercial fo, bravo is an insurance t add.