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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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The Budlights Multinational Parent Is Eating an American Sized Portion of Humble Pie
Wendy's wanted to sell the double cheeseburger. They couldn't sell it because people thought it was too much food versus the single. So what we figured out is we'll make the triple nobody will buy a triple, but they'll start buying the double. And Wendy's revolutionized the cheeseburger industry. Now people think a double cheeseb burger is a regular portion that actual human beings should consume that much meat at one time. I just hate it from a consumer experience perspective. Just it's just awful.
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