In the fourth episode of Season Three, Cody and Eli share their expert insights on two key topics: starting a new ad account and kickstarting a CX/Retention operation.

During the episode, Cody discusses the fundamentals of paid advertising, including selecting the right platform, defining goals and objectives, targeting the right audience, creating compelling ad creatives, and optimizing campaigns for maximum ROI.

Meanwhile, Eli shares his knowledge on developing and implementing effective CX/Retention strategies, including identifying key metrics, bringing on your first CX hire, and creating positive experiences to drive customer loyalty.

Whether you're a marketing novice or a seasoned pro, this episode offers valuable tips and techniques to help you succeed in ad management and customer retention.

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This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.

Connect with the hosts and guest:

• Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
• Eli: Twitter - @eliweisss, Newsletter - eliweisss.com