64. Why should brands care where their ads appear?
Future Proof
00:00
Is the Digital Market Place Transparency a Thing of the Past?
Nandini: It's very technical. There are so many different vendors involved between buying an ad and the ad appearing somewhere else. Do you have to be an expert to understand it? Or do you think it's an advertiser's job to get to grips with all the different variables that can feed into where your campaign appears? "My work and my message is in direct opposition to what the attec ecosystem is selling to a to marketers around the world," she says.
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