I used to say when twitter was 100 and forty characters, that we lived in a 100, a 40 character culture. And now that it's two forty, i guss or two, whatever it is, to 80, i guess i could say we're in a 280 character culture. It's so interesting. You can be great on your second try. You can't be popular on your second attempt. I have sandwiches in my refrigerator, olden in six weeksd and so what kind of longevity do you think that people should anticipate before they can even begin to think of greatness when they're ttempting to do something new?