Lawrence Yeo is the founder of More to That and author of The Inner Compass. He's legitimately one of my favorite modern writers and has been instrumental in helping me improve my ability to think clearer, tell better stories, and live more meaningfully. In today's episode, I sit down with Lawrence to dive deep into the psychological barriers that keep creators from doing their best work. We explore how to transform imposter syndrome into creative fuel, why authenticity beats algorithmic optimization, and how philosophical frameworks provide more practical guidance than traditional self-help for navigating creative uncertainty, building sustainable businesses, and developing unshakeable conviction in your ideas.

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CONNECT WITH LAWRENCE YEO:

Website: https://moretothat.com/

Lawrence's book, The Inner Compass: https://compass.moretothat.com/

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Go to https://www.creatoralchemy.com/

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JOIN THE COMMUNITY:

The Creator Alchemy Lab is a community for ambitious creators taking bold action to transform their businesses, their lives, and themselves.

Go to https://www.creatoralchemy.com/lab now to join.

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TOPICS DISCUSSED:

Imposter syndrome signals you're entering new territory and growing, rather than being a character flaw to eliminate.
Original ideas don't exist - your unique value comes from filtering universal concepts through your personal experience and worldview.
Tactical vulnerability means sharing personal struggles specifically to serve your audience, not just to process your own emotions.
Writing like you naturally speak creates more authentic connection than trying to hit artificial reading level targets.
Perfectionism paralyzes creators because achieving it would make creating the next piece even more daunting.
Stories move people more than statistics - personal anecdotes create lasting impact where data fails.
Mastery (refining intuition) creates more sustainable success than status-chasing (collecting attention).
The people you attract reflect the ideas you share - shallow content brings shallow thinkers.
External validation becomes addictive when you're in periods of self-doubt, but focusing on craft builds genuine confidence and conviction.
Monetizing creativity requires attracting people whose values align with yours, not just anyone willing to pay.
Trusting yourself is learnable through repeatedly doing work for its own sake without external pressure.

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TIMESTAMPS:

00:00 The Genesis of More to That

05:16 How Lawrence Deals with Imposter Syndrome

09:46 The Art of Remixing Ideas

14:42 The Power of Authenticity and Vulnerability in The Creative Act

25:38 Common Writing Advice to Avoid

33:15 Why Perfection is Overrated

40:39 Knowledge vs Wisdom in the Age of AI

48:25 Krishnamurti, Philosophy, and Navigating Existence

1:17:08 Why We Wait for Permission to Hit Publish

1:25:52 The Pursuit of Mastery and Craftsmanship

1:32:25 Staying True to Yourself and Resisting Misaligned Incentives

1:49:49 The Inner Compass

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Disclaimers: The content provided is for educational, informational, and entertainment purposes only. Nothing here constitutes personal or professional consultation, treatment, diagnosis, or creates a professional-client relationship.

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