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Sam Bankman-Fried and Matt Levine on How to Make Money in Crypto

Odd Lots

CHAPTER

The Cycle of Investment and Perceived Growth in Startups

This chapter explores how startups and DeFi protocols manipulate financial inflows by overspending to project an image of success, thereby attracting further investment. It examines the interplay between increased visibility through advertising and the trade-offs between market presence and profitability.

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