Keys To The Shop : Equipping Coffee Shop Leaders cover image

367 : Designing Your Coffee Shop for Community w/ Dr. Lisa Waxman

Keys To The Shop : Equipping Coffee Shop Leaders

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Is There a Place Attachment?

A lot of people are starting small, a mobile units, and they're trying to open in a department stores. They're trying to figure out how to kind of create the things we've been talking about - which is that place attachment. But they're still kind of untethered from a brick in mortar, like a nice, ivy walled, rino red brick place. It'd be nice if that was what it looked at when you walked up to my trader or to my keosk, but it doesn't work.

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