How to A.B. Test an App Store Page

I have been A.B. testing emails for a long time because when you send an email, especially if you have a big enough newsletter or mailing list, how do you know which subject is going to be the best? That's exactly what's gonna happen in the app store. When people come into the app store page, they can see either one set of screenshots or another and then after enough time, you can see which one converts more. I'm about to hear, we do that yearly at this point. It's become a tradition. But yeah, like it's not, we've talked about this before, like how developers don't like marketing and stuff, but A.B