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Do Sonic logos actually work?
Marketing Against The Grain
The Importance of Sonic Logos in Advertising
Sonic logos aren't literally everywhere, something like maybe 10% of big companies have them. But that number has probably gone up by a magnitude of three to four in the last 10 years or so. Ricola is an example of having something that's like catchy and fun and then using it over and over and over. The other interesting thing is that it's very hard to do it effectively.
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