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Master Short-Form Video Content with Ryan Magin | 11

Elliott Hulse Podcast

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Short Form Marketing

Marketers and marketers are struggling so hard on short form right now. The reason they're struggling is because as marketers, it was always, you know, give away the what and the why, but sell the how. And then in short form, you have to give away the how first. People don't give a fuck about the what of the why. They just want the goods. Like you are just a vessel. You're just a carrier of whatever they need to get whatever outcome they want.

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