Jocelyn: I have benefited greatly in my business from something that I think you would benefit from. And that is systems and frameworks. You know, for instance, every every week on the podcast, you hear me say, engineer your business like an airplane,. The cockpit is your leadership. That that's six parts of a business. It's my controlling idea, if you will; those are the six parts that I teach. Right? So now there're hundreds of breakthroughs that people need to happen. Here are the 10 according to Jocelyn that that she feels like would meet most people's needs. Then you can start teaching therapists. Now does that sound like a revenue stream
Entrepreneurs are wired to constantly come up with new ideas. But sometimes creative juices can cause your business to get pulled in multiple directions, making you a jack of all trades and a master of none. Even worse, it kills your company’s potential to hone in on the products and services that actually boost revenue.
In today’s episode, Donald Miller talks with board-certified art therapist, Jocelyn Fitzgerald, about how a controlling idea can help her take advantage of the opportunities right in front of her. Don and Jocelyn discover that there’s a product she’s already selling that could massively impact her bottom line when she applies the concept of a controlling idea. Listen in to discover how a controlling idea can help you stay focused and not overlook the business opportunities right under your nose.
Learn more about Jocelyn Fitzgerald at JocelynFitzgerald.com.
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