Innovating Service Industries Through AI and Automation

This week on StrictlyVC Download, TechCrunch EIC Connie Loizos and StrictlyVC's Alex Gove sit down with Marc Bhargava, partner at General Catalyst, to explore his ambitious $1.5 billion Creation Fund strategy that's targeting the $16 trillion global services economy through AI-powered rollups. They dive into how Bhargava's team proves AI automation works and why outcome-based pricing models are disrupting everything from legal services with Eudia to call centers with Crescendo. Plus, they discuss the mechanics of incubating AI-native companies with proven second-time founders, why relationship-driven and regulated businesses make the best targets, and Bhargava's theory that 95% of corporate AI pilots fail because applying AI technology effectively requires deep expertise that consulting firms simply can't provide.

Chapters: 00:00 - Introduction and Marc's background 02:00 - From crypto to Coinbase Prime acquisition 05:00 - General Catalyst's Creation Fund strategy explained 10:00 - Fund administration vs. Carta comparison 15:00 - Titan MSP deep dive and $74M investment 20:00 - Udia's approach to disrupting legal services 25:00 - Why 95% of AI pilots fail and market opportunities 29:35 - Closing thoughts and General Catalyst's future initiatives

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