#14(2024.4.19)"China's frugal Gen Z"
Nikkei Asia News Roundup with Jada and Brian
00:00
Consumer Behavior of Generation Z in China
Exploring the frugal and value-driven consumer behavior of Generation Z in China and the innovative strategies adopted by businesses to meet their preferences, like selling discounted mystery boxes of unsold food and affordable luxury watch alternatives.
Play episode from 08:41
Transcript
