38: Why You Should Focus on Customers Unstated Needs w/ Munya Hoto, Digital Marketing Director, Foundry
The GTMnow Podcast
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SaaS Salespeople Are Afraid of Heights
There's a sequence and it does feel like the first thing you need to do is sort of tell them that their life is terrible before they can make their life better. But in that situation, we don't want to be telling your customer that now is the time to change. And so there's a little bit of a contradiction as it pertains to how most SaaS businesses that I've seen the inside of operate.
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