Resumes, Cover Letters, Job Interviews - You Must Look Different

If your resume looks the same as everyone else's, you're no different. You probably won't get hired. Everything noticed is the first, the most important thing. It's basic marketing, attention, interest, desire, action. If you send a cover letter or a resume to a company, you must get their attention. What does that mean? It means you have to look different. Somehow in some way, they must look at your letter and think, oh, this guy's different. This woman's, this girl's different. That's the purpose of a resume. The job interviews are like sales presentations. They're where you actually have to sell yourself the most strongly.