Intro

Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks! 

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Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold trends will dominate the legal and marketing landscapes of 2025? From super-spammer AI avatars to, of course, another Michigan win—Gyi and Conrad can see it all. 

The News:

• Happy New Year from the Googly Googs. They kicked off 2025 with an infestation of Google Business Profile bugs. Yaaay. 
• A Cautionary Tale: Deceptive marketing tactics could seriously come back to bite you in the you-know-where - “Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm
• LHLM was selected by Feedspot as one of the 30 Best Legal Marketing Podcasts You Must Follow in 2025! Thanks, we think.
• Gyi’s GBP got suspended—again.
• ChatGPT for clients: MJ Morley shared that 3 out of 7 consults found her firm through ChatGPT – fascinating stuff!
• New CallRail launch – CallRail broadens attribution capabilities to include AI-powered search engines 
• Is the truth about to get even muddier? Meta backs away from fact checking in the U.S. : NPR 

Suggested LHLM Episodes:

Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail 

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Chapters (Times Approximate)

(0:00) Hail to the Victors

(2:05) Google, Lying Lawyers, ChatGPT, and Meta all in the News!

(13:47) 2024 Predictions in Review

(24:45) 2025 Lawyer Marketing Prognostications