How to Build an Audience That Sticks With You Through the Evolution of Your Business

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When I became known for digital courses, I finally got on the map. People knew what I was about. That's a really big deal. The thing about people who are doing so many things and they're afraid to just pick one is that either it can run on its own or it's something that you're like, I can't do this anymore. Then it's time to add something new. If you can create trust, you've got what I call a lifer. It's someone who's like, I just, I relate to who you are. You understand this journey. And I'm here for the ride"

From flipping cars to fitness empire & beyond: How Chalene Johnson continues to build multi-million dollar businesses

Today I have a guest on the show who truly knocks my socks off (in the best way possible).

Chalene Johnson has been building businesses since she was a college student at Michigan State University, where she launched an auto swap meet in order to pay for her tuition.

Now I don’t know about you, but when I was in college, I definitely wasn’t thinking like an entrepreneur.

Since her college days, Chalene has built and sold multiple multi-million dollar businesses that have stood the test of time.

Today, she’s a multiple 8-figure CEO, fitness leader, marketing expert, social media rockstar, and is the host of two podcasts, The Chalene Show and Build Your Tribe.

She even holds the Guinness Book of World Records title for the most fitness videos filmed by an individual. I mean, how cool is that?

And what I love most about Chalene is that she’s multi-passionate. She’s launched and scaled businesses in multiple industries, and has found success in each.

In this episode, Chalene and I chat about how she’s built a diverse and thriving entrepreneurial career that’s stood the test of time. You’ll hear:

The biggest lesson Chalene has learned when it comes to developing business ideas
A step-by-step process you can use to figure out what your ‘thing’ is (or what your ‘things’ are)
How to know when it’s the right time to add a new income stream to your business
Tips on how to build an audience that sticks with you for the long haul
Chalene’s secret for how she built two highly successful podcasts
How Chalene has reframed her ADHD as one of her superpowers

There is never a dull moment with Chalene -- so get ready for a fun, action-packed and incredibly informative episode!

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