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Ep2: What Is Product Led SEO? w/ Eli Schwartz (Coinbase, Zendesk, Gusto, etc.) — Product Market Fit Podcast
Product Market Fit
How Does Product Let SEO Work for E-Commerce?
Eli: Not everyone should do SEO. If it doesn't drive revenue, you get graded on your marketing by if you sell stuff. Don't think that Google is the only search engine. People start a lot of their journey on the internet on Amazon or Facebook and Bing might magically suddenly get market share. It's not really about the quality of the search for many people. It's just about their habit of where they go.
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