The Difference Between Marketing and Growth?

Sean Hurley is the founder and CEO of Pathright, a company that helps marketing teams and startups supercharge their growth. In another episode of the How I Got Here series, Sean talks about the challenges of taking “the next step,” what it’s like to work in marketing and growth, and the subtle differences between the two industries. He also offers advice on hiring and how to harness the power of social media platforms.

Show Notes

[00:42] About Sean and Pathright

[04:50] How going up the career ladder inversely affected his happiness and motivation

[07:58] On working with Properly VP of Marketing Jess van Rooyen

[10:50] Why he wrote “Head of Growth Playbook”

[12:30] The growth engine is built by humans—not channels or money

[14:38] What Sean learned from Jobber growth product manager Connor Bradley

[17:05] Four or five channels are enough to scale your startup

[19:42] What kind of content Sean shares on LinkedIn

[22:32] On the nuances of marketing and growth

[29:32] What skills people in the growth space should have

About Sean Hurley

Sean Hurley has been in marketing and the growth space for nearly 15 years. He’s had a couple experiences on the B2B front but mainly focused on B2C products. He quit his full-time job last October 2020 and launched Pathright in February 2021.

Sean is intrinsically driven by the need to understand people and to create enough value that will inspire them into action. He started Pathright to help convert people on different channels and to drive growth.

Links 

Properly

Jobber

Profile 

Pathright

Head of Growth Playbook

Sean on LinkedIn