Navigating Pharma and Primary Care Challenges

This chapter explores the significant challenges faced by primary care providers amidst a looming shortage and highlights the shifting dynamics in the pharmaceutical industry. It emphasizes the importance of trust and personalized relationships between doctors and pharmaceutical representatives, while also delving into the ethical concerns surrounding drug promotion and the devastating impact of the opioid crisis. The discussion further examines the complex motivations behind prescribing practices, revealing how financial incentives can influence physician judgment.