How to Make a Landing Page for Chronic Pain

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A man with scoliosis has chronic back pain and headaches. He no longer sees himself as an athlete, but hopes one day to get back to doing everything he did before. For today's test, we'll use Unbounce as our landing page builder. Use whatever you think has the shallowest learning curve and will let you move fast.

Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on.