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Brian Niccol: A Plan to “Get Back to Starbucks” 10/31/24

Squawk Pod

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Revitalizing Starbucks: A CEO's Vision

In this chapter, the CEO of Starbucks shares his strategic plan to turn around the company's recent sales declines, focusing on enhancing customer experience and operational efficiency. Through an engaging dialogue, he conveys optimism about tackling challenges while hinting at potential cost reductions for customers.

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