The Importance of Managerial Creativity

When you create a piece of IP that's yours, there's still the chance. It might not be as profitable as creating a movie streaming service but in terms of opportunity to create. This is a second kind of creativity that often isn't appreciated. Building something successful these days takes an awful lot of day by day creativity. And I think it's just not appreciated, but it is an art form, just like the initial creative act.

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