Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs
How to Win podcast with Peep Laja
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How Do You Build a Customer Value Strategy?
The ability to innovate on customer value at high speed must be a corp capability of your company. Choose your customers and build the best for them. People want to hear from people more than brands. Linkton conperd to i don't think about any one post as something that i'm trying to get some one to convert on. The quickest way to not do that well is to start thinking about things transactionay, brands should touble down on building personal brands inside their companies.
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