This Week GTM Strategy | What does go-to-market mean to you?
Go to Market this Week
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The Role of Product Marketing in Go-to-Market Strategy
Go-to-market strategy is always a collaboration between sales and marketing. I do think product marketing is kind of at the center of it because they kind of serve as the glue between all these departments that have a piece of the puzzle. "I feel like it's a newer role that's become so important," she says. 'It became a thing because we realized there's actually a specific skill set for serving this need'
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