What's the Cost Gravity?

The trend that we saw which is again common to I suppose popular narrative is that as e-compinatration grows regardless of what kind of company are typically your margins decline. The problem was that a lot of companies or actually most companies didn't understand what fully what that meant and so they quote unquote pivoted to online, just saw their margins decline revenues went up but just profits just went through the roof or it's just a roof to the floor rather. That shift from an individual accepting the cost to the business accepting the cost that many missed out on has been happening over the last nine years.