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24min chapter
The Impact of Political Spending on DTC: July State of the Industry Podcast
Ecommerce Playbook: Numbers, Struggles & Growth
Political Advertising in Election Cycles
This chapter analyzes the impact of the political climate on advertising costs and campaign performance, particularly during the 2020 election cycle. It contrasts spending strategies between the Democratic and Republican parties, highlighting shifts due to COVID-19 and changes in consumer behavior. Additionally, it explores the effectiveness of different advertising mediums, the evolving digital landscape, and the complexities of measuring ad influence on voter behavior.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode