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3rd Anniversary Special! From Spotify Live

Gloss Angeles

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Is YouTube Driving Beauty Product Purchase Intent?

YouTube leads in driving beauty product purchase intent. "We think that it's not a thing anymore, but really it is," she says of the popular video sharing site. She thinks big name YouTubers like Kirby got on their high horse too early and now they're being bucked off by people who want to watch short videos rather than long ones.

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