There is a segment of the consumer market that values these less tangible or lest ible things. I'm not denying that, and i'm not saying that the eephone will ever have majority statusy. The other thing i would say is with electronic devices, yes, there is a degree of status, but it's also, it also relates to underlying performance. Like it you buya, you buya a sports car, like an expensive luxury car, part of the purchase is predicated on underlying performance.