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13min chapter
Rory Sutherland
Tetragrammaton with Rick Rubin
Brutally Honest Real Estate Advertisements
This chapter explores the success story of a person who made a fortune in real estate by writing entertaining and brutally honest advertisements for homes. It discusses the concept of counter signaling and suggests that property websites should have the option to search for properties with negatives that the individual buyer doesn't mind, leading to finding a better property.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode