The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.
The CEO’s Guide to Marketing
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Intro
This chapter explores the vital link between marketing and management, showcasing how leadership experiences shape a CMO's strategies. It emphasizes the role of consumer insight and problem-solving in fostering brand growth and desirability.
Transcript
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