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ATG 96: How to spark creativity when you feel like there’s none left - my interview with innovation expert Jeremy Utley
All It Takes Is A Goal
The Creativity Cliff Illusion
There's no evidence that suggests that the first idea is our best idea. The way to turn the cliff into a ramp very simply is you expect better ideas to come later. So when you're thinking about solving a problem, are you fixated on the first solution that comes to mind? Or are you even aware of that tendency? And then flipping, we call it doing the daily idea quota where every day you flip your orientation from a fixation on the right answer to as many answers as possible.
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