The Denial of Death, he says that one thing we are all scared of is death. And this all pervasive fear of death manifests in us, in what Ernst Becker called the immortality projects - whatever we do in life. The most basic level, a family and children is an immortality project. Writing a book is an immortalityproject for him. That's his idea. He said they're all doomed to fail because they may continue for some time, but you won't. So we are all afraid of death.