Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.
Gael Breton ( @AuthorityHackerPodcast ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.
We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.
We cover:
(00:00) Intro
(01:35) AI in marketing is broken. Here's how to fix it.
(03:22) Use Gemini to uncover B2B AI opportunities
(05:57) Why content still matters in the age of AI agents
(09:03) Auto-generate podcasts and deep research summaries
(11:27) Research video libraries with NotebookLLM
(15:31) Tim’s evolving take on AI-generated content
(18:43) Use AI to write high-engagement newsletters
(26:48) Feedback, refinement, and keeping AI content human
(31:33) Smarter, not spammy: Using AI like a creative calculator
(41:20) AI agents + MCP server to automate SEO tasks
(47:18:07) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Gael:
LinkedIn: https://www.linkedin.com/in/gael-breton-78305118
X: @GaelBreton
Website: https://www.authorityhacker.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsoulo
Website: https://www.timsoulo.com/
_______________
Referenced in this episode:
Ahrefs – https://ahrefs.com/
Authority Hacker – https://www.authorityhacker.com/
Gemini (Google AI) – https://deepmind.google/technologies/gemini/
Claude (Anthropic) – https://claude.ai/
NotebookLM – https://notebooklm.google/
Perplexity AI – https://www.perplexity.ai/
Firecrawl – https://www.firecrawl.dev/
Make.com – https://www.make.com/
n8n – https://n8n.io/
CapCut – https://www.capcut.com/
Opus Pro – https://www.opus.pro/
Notion AI – https://www.notion.so/product/ai
Buffer – https://buffer.com/
_______________
Ahrefs Podcast
Host: Tim SouloPodcast
Producer: Michelle Lindner
Intro Storyboard: Tim Soulo
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuck
Filmed with: @Riversidefm
#ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation
