Should I Have a Niche or Not?

I think if you are a rookie, even if you're in maturing, it is tough to do a general marketing spend with a website and funnel because it takes time and consistency. I'll say in all of my career, I've probably received two clients from leads from a website that may or may not lead to a client. And we can have lots of niches, which is sort of the anti-nitch, like a small specific thing. We're like, yeah, but have lots of meaning you could take a targeting strategy as we talk about in episode 49 and apply that to a specific niche.