Google's Looking for the E-E-a-T

Google gives you 20 guidelines for the things they want to see in product reviews. One of them is a list of features it's been kind of pasted together with literally predicted text. As marketers especially if you're working in product reviews you really need to look closely at the content you're producing and think how is it what we're doing different to this? I've got an example later in the show I want to share with you for that kind of content rather than just going down that SEO trope of just make sure your site looks good.