Ecom Gold cover image

S2 E20: Oddit Co-Founder Shaun Brandt

Ecom Gold

00:00

How to Overcome Cold Traffic

When I see a brand that has an organic presence that's even even 50% with their paid, it at least tells me that there's something happening there. And so you can be a little more relaxed with the way you're communicating things on site because they clearly have a reputation. So it definitely plays into it. It'd be tough for me to pinpoint exactly how, you know what I mean? Like the playbook on where traffic's coming from and how we're designing differently.

Play episode from 31:28
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app