The Business of Barbie | 5
Business Wars
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Reviving Barbie: From Doll to Screen
This chapter explores the resurgence of Barbie's brand through the production of the live-action movie, detailing the creative partnerships that reshaped perceptions of the iconic character. It also examines the cultural impact of the film, addressing themes of empowerment and the unique 'Barbenheimer' phenomenon while reflecting on the dynamics of the awards landscape.
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