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Shein's Rival in Exploitation: Boohoo | Corporate Casket

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Introduction

Buhu relies on their social media stars to spread the word about them and sell their products. In one year alone, the company spent about 80 million euros on its influencer marketing campaign. They use brightly colored messaging filled with memes and emojis to bring the oh-so-important 16-24-year-old market into their online oasis of endless fashion.

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