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Korean Beauty Trends and the World of White Labeling Products with Charlotte Cho

Gloss Angeles

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The Success and Innovation of SocoGlam

This chapter explores the journey of SocoGlam, a Korean beauty store that started as a passion project and evolved into a successful business. It discusses the challenges of running an editorial website and highlights the unique relationship built with customers. The chapter also delves into the launch of their own brand and the importance of injecting meaningful concepts from Korean culture into their products.

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