Episode 112: Readings from the 'Book of Probes': The Mysticism of Marshall McLuhan
Weird Studies
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I Like the Phrase, Tribal Magic
i like the i like the phrase, tribal magic. I like that it remind of our exotic episodea true. So this is something that mc luan discusses at length in in gutenburg galaxyan and elsewhere. And what heis saying here is that literacy, first of all, he describes literacy as a technology,. which i think most, almost everybody would agree to day. That seemes counter intuitive, perhaps at first, but now we concede literacy as a kind of technology, and it's a visual technology. It dissolved the tribal magic by means of its stress on fragmentation and specialization, and created the individual. While tribal implies a kind of collective identity, right, for better
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