Shaping the Future of Retail

This chapter investigates key trends poised to impact the retail industry, including the cautious adoption of AI, the growth of secondhand markets, and supply chain challenges. It emphasizes the importance of sustainability in consumer behavior while highlighting the necessity for retailers to adapt their strategies in light of economic uncertainties. Additionally, the chapter discusses the transformative potential of AI in enhancing personalized shopping experiences and the imperative for retailers to balance technology with personal engagement.