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Startup Series: Virridy

Inevitable

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The Core Technology Is What It Is, but Hardware Is Hard

The business models in this space are going to look different than they do just in a straight up software tech environments. They are more complex because you're dealing with on the ground realities and the ground realities in East Africa are different from those in California. And hardware is hard. Hardware is expensive. You kind of have endless engineering, manufacturing, distribution, servicing, warranties. A lot of companies out there want to offer service or data service that's entirely based on remote sensing analytics. But you can only detect which directly on the ground, not what's underneath the ground. So we need our hardware to enable our business model and to help us actually value the water that's delivered.

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