3min chapter

Traction cover image

Building a $5 Billion Company With Little to No Funding with Mike Knoop, Zapier

Traction

CHAPTER

The Dynamics of Zapier Self-Serv

Bessimer: I often like to think of Zapier as an existence proof of alternative ways to build and grow companies. We had a really interesting market product insight, but obviously that needed to materialize. And one thing that Zapier is now known for is effectively bootstrapping. Our origin decision-making tool or how we thought about these early decisions just to show, oh, there are other ways, other decisions you can make that end up being a largely successful company.

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