Using The Four Pathways Of Differentiation To Set Your Business Apart
Dan Kennedy's Magnetic Marketing Podcast
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The Boutique Business Model: A Filter Through Which You Make Decisions
Boutique business models really as much about what you aren't as what you are. So a retailer is looking at big box retailers and independent restaurant is looking at the restaurant chains around him. A financial advisor is worried about the big financial product companies advertising on TV. And I think that's what we need to stay clear that we are not.
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