2min chapter

Design Better cover image

Connor Moore: Sound design for Tesla, Uber, Peloton and more

Design Better

CHAPTER

The Sonic Identity of Brands: Creating Cohesive Sound Experiences

This chapter delves into the role of sound design in enhancing brand identity, examining elements like sound logos and product sounds in advertising. It highlights how auditory elements affect consumer emotions and perceptions while introducing a segment on coffee roasting and flavor selection.

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