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Athletes Authority ON AIR | Ep. 100 - The Big Off-Season QnA w/ Lachlan Willmot

Athletes Authority ON AIR

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The Importance of Off Season

You really only get six to eight weeks, so it's a stutch of finite time. First and foremost, youre gong to make sure you can back what you're going to put out there. We see it all the time in our industryae 12 week challenges, all these type of things. And they ther they're used because they are effective a for marketing. Most people will have a solid off season that'll involve six weeks - but i certainly think using those block times ore a great way to advertise it. It refreshes em when they come back. Ah, we certainly have our our athletes that want to pop in and do sessions here and there,. But iclly encourage

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