If you're not sure whether to do something, instead of debating it endlessly, do some really cheap version of it that allows you to essentially like assess the demand. So why don't organizations do this more often? I think it's funny, a bunch of these approaches are extremely repeatably successful. They have pretty large returns and generally like very positive returns. But they again, you know, when you do these kinds of patterns in large organizations, people go, oh, you just got lucky.

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